{"id":18452,"date":"2020-01-31T10:17:24","date_gmt":"2020-01-31T10:17:24","guid":{"rendered":"https:\/\/www.fert.fr\/?p=18452"},"modified":"2020-04-06T15:14:23","modified_gmt":"2020-04-06T15:14:23","slug":"the-fruit-growers-of-sidi-ayad-organize-themselves-to-better-value-their-apples-morocco","status":"publish","type":"post","link":"https:\/\/www.fert.fr\/en\/the-fruit-growers-of-sidi-ayad-organize-themselves-to-better-value-their-apples-morocco\/","title":{"rendered":"THE FRUIT GROWERS OF SIDI AYAD  ORGANIZE THEMSELVES TO BETTER VALUE THEIR APPLES [MOROCCO]"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3eag1nr-a21a7288e4c51217fb42af8229a1d9f3\">\n.flex_column.av-3eag1nr-a21a7288e4c51217fb42af8229a1d9f3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-3eag1nr-a21a7288e4c51217fb42af8229a1d9f3 av_one_fifth  avia-builder-el-0  el_before_av_four_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5mlppea-b38155b056f6edc43dfdea409ae28889\">\n#top .hr.av-k5mlppea-b38155b056f6edc43dfdea409ae28889{\nmargin-top:5px;\nmargin-bottom:5px;\n}\n.hr.av-k5mlppea-b38155b056f6edc43dfdea409ae28889 .hr-inner{\nwidth:5px;\n}\n<\/style>\n<div  class='hr av-k5mlppea-b38155b056f6edc43dfdea409ae28889 hr-custom  avia-builder-el-1  el_before_av_image  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5mlnedm-99d69c24eae82a1584a83e8b070441a6\">\n.avia-image-container.av-k5mlnedm-99d69c24eae82a1584a83e8b070441a6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k5mlnedm-99d69c24eae82a1584a83e8b070441a6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k5mlnedm-99d69c24eae82a1584a83e8b070441a6 av-styling- avia-align-center  avia-builder-el-2  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18449 avia-img-lazy-loading-not-18449 avia_image ' src=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/ind-mar.png\" alt='' title='ind-mar'  height=\"111\" width=\"118\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5mlppea-b38155b056f6edc43dfdea409ae28889\">\n#top .hr.av-k5mlppea-b38155b056f6edc43dfdea409ae28889{\nmargin-top:5px;\nmargin-bottom:5px;\n}\n.hr.av-k5mlppea-b38155b056f6edc43dfdea409ae28889 .hr-inner{\nwidth:5px;\n}\n<\/style>\n<div  class='hr av-k5mlppea-b38155b056f6edc43dfdea409ae28889 hr-custom  avia-builder-el-3  el_after_av_image  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2y9y0lj-a1c059077c569c09c4e2ff5199200315\">\n.flex_column.av-2y9y0lj-a1c059077c569c09c4e2ff5199200315{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2y9y0lj-a1c059077c569c09c4e2ff5199200315 av_four_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k5mlc7yg-fd3ab0d1f26c75f721dbc88eabc2f800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>In February 2014, 265 farmers in the commune of Sidi Ayad (Rich) formed a cooperative.<\/strong><em><strong> &#8220;3,000 tons of apples are harvested every year, but the production is of low quality, the picking, storage and transport conditions are poor, and the sales conditions are unfavorable:<\/strong><\/em><\/p>\n<ul>\n<li><em><strong>80% of the apples are sold on trees at 0.15-0.40 \u20ac\/kg<\/strong><\/em><\/li>\n<li><em><strong>15% in the souk at 0.25-0.60 \u20ac\/kg<\/strong><\/em><\/li>\n<li><em><strong>5% to the middlemen, after storage, at 0.60-1 \u20ac\/kg&#8221;.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kmxu07-4acbd5a6f96715377b4647da9ee6937a\">\n.flex_column.av-2kmxu07-4acbd5a6f96715377b4647da9ee6937a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2kmxu07-4acbd5a6f96715377b4647da9ee6937a av_one_full  avia-builder-el-6  el_after_av_four_fifth  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k5mlri41-3e75ca6a93d0355e3a1f2f627803a27b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In order to overcome the difficulties in adding value to the apples, the cooperative has undertaken various projects:<\/p>\n<p>&#8211; <strong>the<\/strong> <strong>improvement of the production<\/strong>, in quantity but also in quality, in order to (i) facilitate the preservation of apples and (ii) access to more remunerative markets.<\/p>\n<p>&#8211; <strong>the conservation of the apples<\/strong> (refrigeration unit operational in 2021) so that the access to more profitable markets is given.<\/p>\n<p>&#8211; <strong>the transformation<\/strong> into juice and vinegar (operational unit in 2021) to add value to lower quality apple.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20iffyf-ac47da529fd7311029bf29dd8b0ef582\">\n.flex_column.av-20iffyf-ac47da529fd7311029bf29dd8b0ef582{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-20iffyf-ac47da529fd7311029bf29dd8b0ef582 av_one_third  avia-builder-el-8  el_after_av_one_full  el_before_av_two_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5mlppea-b38155b056f6edc43dfdea409ae28889\">\n#top .hr.av-k5mlppea-b38155b056f6edc43dfdea409ae28889{\nmargin-top:5px;\nmargin-bottom:5px;\n}\n.hr.av-k5mlppea-b38155b056f6edc43dfdea409ae28889 .hr-inner{\nwidth:5px;\n}\n<\/style>\n<div  class='hr av-k5mlppea-b38155b056f6edc43dfdea409ae28889 hr-custom  avia-builder-el-9  el_before_av_image  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tdoy9z-94bccd92d43d64cc4194824b24b007c8\">\n.avia-image-container.av-tdoy9z-94bccd92d43d64cc4194824b24b007c8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tdoy9z-94bccd92d43d64cc4194824b24b007c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tdoy9z-94bccd92d43d64cc4194824b24b007c8 av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18454 avia-img-lazy-loading-not-18454 avia_image ' src=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/caisses-mar.png\" alt='' title='caisses-mar'  height=\"342\" width=\"473\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/caisses-mar.png 473w, https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/caisses-mar-300x217.png 300w, https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/caisses-mar-390x282.png 390w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lai7xj-a9db439cfb1a740d2c497c8842138e10\">\n.flex_column.av-1lai7xj-a9db439cfb1a740d2c497c8842138e10{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1lai7xj-a9db439cfb1a740d2c497c8842138e10 av_two_third  avia-builder-el-11  el_after_av_one_third  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k5mltv2l-ea29e4325d1c3bfe372e6ae28b983236 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In this context, the plastic <strong>crate rental service<\/strong> was launched in 2018. It contributes to the first two projects: fruit growers improve the quality of apples through better harvesting and transport practices as well as they negotiate better selling prices for part of their production by sorting apples; etc.<\/p>\n<p>3,500 crates with a capacity of 20 kg were bought in 2018.<\/p>\n<ul>\n<li>38 fruit growers rented the crates in 2018, for a turnover of \u20ac1,800 at the cooperative level.<\/li>\n<li>35 fruit growers in 2019, for \u20ac2,500: the same box could be rented 2 months in a row to 2 different fruit growers.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lai7xj-eeec2806ade0401df4b87b7a5fe8ab95\">\n.flex_column.av-1lai7xj-eeec2806ade0401df4b87b7a5fe8ab95{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1lai7xj-eeec2806ade0401df4b87b7a5fe8ab95 av_one_half  avia-builder-el-13  el_after_av_two_third  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k5mltv2l-ea29e4325d1c3bfe372e6ae28b983236 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>After two campaigns of operation, a first assessment shows that the service is well managed and that fruit growers are satisfied. However, it affects only 4% of the production of the cooperative&#8217;s members and therefore remains largely insufficient. Even if the cooperative finally decided to rent the crates only for apples (they could also be used for apricots and olives since the seasons are different), the revenue already generated allows the service to develop with the purchase of 1000 additional crates as of May 2020 (against 800 initially planned).<\/p>\n<p><strong>The current challenge<\/strong> is to invest in more crates to meet members demand and to equip the refrigeration unit with enough tool by the time it becomes operational (50,000 crates).<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20iffyf-4f9de05c8a75023f4335db89850d4c2c\">\n.flex_column.av-20iffyf-4f9de05c8a75023f4335db89850d4c2c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-20iffyf-4f9de05c8a75023f4335db89850d4c2c av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  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class='avia-image-container av-tdoy9z-29e9cf57a1be0ecaeaaec3591c823dbf av-styling- avia-align-center  avia-builder-el-17  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18456 avia-img-lazy-loading-not-18456 avia_image ' src=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/img-20180910-wa0015.jpg\" alt='' title='img-20180910-wa0015'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/img-20180910-wa0015.jpg 1280w, https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/img-20180910-wa0015-300x169.jpg 300w, https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2020\/01\/img-20180910-wa0015-1030x579.jpg 1030w, 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