{"id":16928,"date":"2019-05-10T13:12:27","date_gmt":"2019-05-10T13:12:27","guid":{"rendered":"https:\/\/www.fert.fr\/des-outils-pedagogiques-au-service-des-producteurs-madagascar\/"},"modified":"2020-04-07T12:16:44","modified_gmt":"2020-04-07T12:16:44","slug":"des-outils-pedagogiques-au-service-des-producteurs-madagascar","status":"publish","type":"post","link":"https:\/\/www.fert.fr\/en\/des-outils-pedagogiques-au-service-des-producteurs-madagascar\/","title":{"rendered":"EDUCATIONAL TOOLS FOR PRODUCERS &#8211; MADAGASCAR"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kbbh0v-bbc93e2a3421b8da7ef3f4f55058132e\">\n.flex_column.av-1kbbh0v-bbc93e2a3421b8da7ef3f4f55058132e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1kbbh0v-bbc93e2a3421b8da7ef3f4f55058132e av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvi3hf9w-7dd751af6d4605d3e6a2511ea5a9b334\">\n.avia-image-container.av-jvi3hf9w-7dd751af6d4605d3e6a2511ea5a9b334 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jvi3hf9w-7dd751af6d4605d3e6a2511ea5a9b334 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jvi3hf9w-7dd751af6d4605d3e6a2511ea5a9b334 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16913 avia-img-lazy-loading-not-16913 avia_image ' src=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2019\/05\/1-495x400.jpg\" alt='' title='1'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cgeacv-449ee5dd414bed207e114b27323b52bc\">\n.flex_column.av-1cgeacv-449ee5dd414bed207e114b27323b52bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1cgeacv-449ee5dd414bed207e114b27323b52bc av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jvi3i640-207036ece568ac7caa1b5712924f52de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>&#8220;THE WORLD OF MARKETING&#8221;<\/strong><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvi3ko3k-29fe7fdb6a06337d511912e07063bab3\">\n#top .hr.av-jvi3ko3k-29fe7fdb6a06337d511912e07063bab3{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-jvi3ko3k-29fe7fdb6a06337d511912e07063bab3 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-jvi3ko3k-29fe7fdb6a06337d511912e07063bab3 hr-custom  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jvi3i640-207036ece568ac7caa1b5712924f52de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><em>With producers, Fert has tested many experiences to improve the marketing of agricultural products (sale in cooperatives, market development, processing, storage&#8230;).<br \/>\n<\/em><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jvi3i640-207036ece568ac7caa1b5712924f52de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Today, Fert and its partners realize that no model is perfect, but that the more solutions are thought out methodically with producers, the more effective the initiatives are. Based on this observation, Fert helped the <a href=\"http:\/\/www.fifata.org\/\">Fifata<\/a> group to create an educational tool &#8220;the world of marketing&#8221; that helps producers to make a diagnosis of their market at the local level, to make an inventory of their knowledge on the sectors that concern them, and to provide bases on market mechanisms (supply \/ demand law, distribution of value, market price&#8230;). The confrontation of this practical knowledge of territories and market mechanisms makes it possible to bring out very concrete and generally effective local initiatives.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ws1i1b-b3f5605eccae6d66ffeead0a9a8d1109\">\n.flex_column.av-ws1i1b-b3f5605eccae6d66ffeead0a9a8d1109{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ws1i1b-b3f5605eccae6d66ffeead0a9a8d1109 av_one_full  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jvi3i640-207036ece568ac7caa1b5712924f52de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>&#8220;THE AGRICULTURAL MONOPOLY&#8221;<br \/>\n<\/strong><\/h2>\n<h2><strong>\u00a0<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jvi3i640-207036ece568ac7caa1b5712924f52de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>An educational tool to support the management of Malagasy family farms<\/strong><\/em><\/p>\n<p><em><strong>How can Malagasy producers be effectively supported in their farm management when most of them cannot read and write and cannot eat enough every year?<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jvi3i640-207036ece568ac7caa1b5712924f52de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It is from this observation that Fert and <a href=\"http:\/\/www.fifata.org\/cap\/\">Cap Malagasy<\/a> (an association specialized in agricultural consulting created by Fert and Fifata), had the idea of creating a simple and visual educational tool. The &#8220;kilalaom-pitantanana&#8221; (or agricultural monopoly) aims to simulate the functioning of an agricultural holding. Seen in a more rapid way, the one-year process allows the producer to carry out a self-analysis of his farm and to identify, with the help of the advisor, the solutions best adapted to his situation.<br \/>\nCap Malagasy recently trained 13 EU partner project managers. During the training, the participants indicated &#8220;<em>an operation like this does not exist<\/em>&#8220;, the trainers simply offered the invited producer anonymously to answer questions that actually concerned his own operation. The participants were very surprised&#8230; but convinced of the usefulness of such a tool.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvi3hf9w-f160d979431fe17deb28defa834db262\">\n.avia-image-container.av-jvi3hf9w-f160d979431fe17deb28defa834db262 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jvi3hf9w-f160d979431fe17deb28defa834db262 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jvi3hf9w-f160d979431fe17deb28defa834db262 av-styling- avia-align-center  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16915 avia-img-lazy-loading-not-16915 avia_image ' src=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2019\/05\/2.jpg\" alt='' title='2'  height=\"499\" width=\"999\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2019\/05\/2.jpg 999w, https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2019\/05\/2-300x150.jpg 300w, https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2019\/05\/2-768x384.jpg 768w, https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2019\/05\/2-390x195.jpg 390w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/div><\/div><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":16913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329,546,545],"tags":[],"actions-thematique":[],"ressources_action":[],"actualites_action":[741],"actions_actions":[],"class_list":["post-16928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-fert","category-home-page","category-news-en","actualites-pays-madagascar-en","actualites-thematique-farm-advisory","actualites-thematique-marketing","actualites_action-cap-malagasy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDUCATIONAL TOOLS FOR PRODUCERS - MADAGASCAR - Fert - agri-agence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fert.fr\/en\/des-outils-pedagogiques-au-service-des-producteurs-madagascar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDUCATIONAL TOOLS FOR PRODUCERS - MADAGASCAR - Fert - agri-agence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fert.fr\/en\/des-outils-pedagogiques-au-service-des-producteurs-madagascar\/\" \/>\n<meta property=\"og:site_name\" content=\"Fert - agri-agence\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T13:12:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T12:16:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fert.fr\/v2\/wp-content\/uploads\/2019\/05\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"546\" \/>\n\t<meta property=\"og:image:height\" content=\"812\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"limbus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"limbus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fert.fr\\\/en\\\/des-outils-pedagogiques-au-service-des-producteurs-madagascar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fert.fr\\\/en\\\/des-outils-pedagogiques-au-service-des-producteurs-madagascar\\\/\"},\"author\":{\"name\":\"limbus\",\"@id\":\"https:\\\/\\\/www.fert.fr\\\/en\\\/#\\\/schema\\\/person\\\/d6b0c0a2902643b9c878656672de8fee\"},\"headline\":\"EDUCATIONAL TOOLS FOR PRODUCERS &#8211; 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